Personal profile
Biography
Melinda Grewar researches Sustainable Creative Businesses and Collaborative Networks for InGAME, in association with the Institute for Capitalising on Creativity. Her doctoral research considers audience practice of taste in social media. Prior to her academic career, she worked in local authority art and craft development in Scotland and New Zealand, and in journalism and educational publishing in the United States.
Research interests
Creative industries, media, taste, practice
Profile Keywords
Equality and diversity; remote and hybrid working; cultural intermediation
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 9 Industry, Innovation, and Infrastructure -
SDG 15 Life on Land
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Collaborations and top research areas from the last five years
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InGAME: Innovation for Games and Media Enterprise: cluster programme report, 2023
Grewar, M. & Chillas, S., Nov 2023, St Andrews: University of St Andrews. 80 p.Research output: Book/Report › Commissioned report
Open Access -
Shiny emails and candles: missteps in managing diversity in videogames studios
Grewar, M. A. & Chillas, S. A., 14 Nov 2023.Research output: Contribution to conference › Paper
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Hybrid Operating System Pathfinder Report
Grewar, M. A. & You, X., 2022, (Unpublished) 34 p. InGAME: Innovation for Games and Media Enterprise.Research output: Other contribution
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Appropriating value: on the relationship between business models and intellectual property
Berthold, H. A., Grewar, M. A., Chillas, S. A. & Townley, B., 30 Mar 2018, Research handbook on intellectual property and creative industries. Brown, A. & Waelde , C. (eds.). Cheltenham: Edward Elgar, p. 302-325 25 p. (Research handbooks in intellectual property).Research output: Chapter in Book/Report/Conference proceeding › Chapter
Open AccessFile -
Rhythms of Production in Scottish Textiles and Fashion
Chillas, S. A., Grewar, M. A. & Townley, B., 2018, European Fashion: The Creation of a Global Industry. Blasczyzk, R. & Pouillard, V. (eds.). Manchester University Press, p. 244-262Research output: Chapter in Book/Report/Conference proceeding › Chapter
Projects
- 1 Finished
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InGAME: InGAME - Innovation for Games and Media Enterprises
Hibbert, P. (PI), Brown, R. (CoI), Chillas, S. (CoI), Grewar, M. (Researcher) & Rocha, A. (Researcher)
1/10/18 → 30/09/23
Project: Standard
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CREATe Supported Event Calls on Scotland’s Creative Industries to Improve on IP Exploitation
Grewar, M. A. (Contributor)
18 Nov 2014Activity: Other activity types › Other
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CREATe Event – Digital Dialogues with Theatre
Grewar, M. A. (Contributor)
28 Oct 2014Activity: Other activity types › Other
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Up Your IP
Townley, B. (Chair of organising committee), Young, E. (Organiser) & Grewar, M. A. (Organiser)
25 Oct 2014Activity: Participating in or organising an event types › Participation in or organising a public lecture/debate/seminar
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Up Your IP
Townley, B. (Chair of organising committee), Young, E. (Organiser) & Grewar, M. A. (Organiser)
10 Oct 2014Activity: Participating in or organising an event types › Participation in or organising a public lecture/debate/seminar
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Up Your IP
Townley, B. (Chair of organising committee), Grewar, M. A. (Organiser) & Young, E. (Organiser)
23 Jul 2014Activity: Participating in or organising an event types › Participation in or organising a public lecture/debate/seminar
Thesis
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On the Fringe: indistinction and intramediation in online audience reviewing
Grewar, M. A. (Author), Chillas, S. A. (Supervisor), Townley, B. (Supervisor) & Desmond, J. F. (Supervisor), 4 Jul 2025Student thesis: Doctoral Thesis (PhD)