• KY16 9RJ

    United Kingdom

Accepting Postgraduate Research Students

PhD projects

Dr Li welcomes enquiries from potential research students in the following topic areas:
- green marketing strategy and capabilities
- international strategy and capability development for service companies
- export marketing strategy and capability development for SMEs

Personal profile

Biography

Dr Min Li joined the University of St Andrews in November 2018 as a Lecturer in Marketing following the completion of his PhD in Marketing from Durham University. He earned a BA in International Economics and Business from Xiamen University, China and a MSc in Marketing from the University of Edinburgh.

 

Research overview

Dr Min Li's research primarily focuses on international marketing strategy, especially export marketing strategies such as export channel selection, organisational capabilities development, the institutional issues in export marketing strategy. He is also interested in green marketing, the interaction between international marketing and corporate social responsibility. 

Dr Li welcomes enquiries from potential research students in the following topic areas:

  • green marketing strategy and capabilities
  • international strategy and capability development for service companies
  • export marketing strategy and capability development for SMEs

Profile Keywords

Entry mode; export performance; green marketing

Teaching activity

  • MN2001 Management and Society (Lecturer)
  • MN5401 International Marketing (Lecturer)
  • MN5405 Dialogue and Debate in Marketing (Masterclasses) (Lecturer)
  • MN4211 International Marketing (Tutor)

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

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Collaborations and top research areas from the last five years

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