Personal profile


Melinda Grewar researches Sustainable Creative Businesses and Collaborative Networks for InGAME, in association with the Institute for Capitalising on Creativity. Her doctoral research considers audience practice of taste in social media. Prior to her academic career, she worked in local authority art and craft development in Scotland and New Zealand, and in journalism and educational publishing in the United States.

Research interests

Creative industries, media, taste, practice

Profile Keywords

Equality and diversity; remote and hybrid working; cultural intermediation

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 15 - Life on Land