My research lays at the intersection of Social and Health Psychology with a broad focus on how researchers and interventionists can increase intentions to engage in healthy behaviours, and disengage from unhealthy behaviours, as well as how intention can be translated into behavioural initiation and subsequent maintenance through targeting both intrapersonal and interpersonal processes as well as community resources.

To date, my research program has focused on promoting simple health behaviours (e.g., calcium consumption), complex health behaviours (e.g., fruit and vegetable intake and exercise), and engagement with health and social care systems for individuals living in deprived areas. This examination of how to best promote behavioural engagement has focused on affective processes, social cognition, habits, identity, resiliency, and community resources.

I have received over £2.7 million in funding including the prestigious Personal Research Fellowship from the Royal Society of Edinburgh as PI and funding from the UKRI Collaborative Community Research to Tackle Health Inequalities pathway as Co-I. These projects take a participatory-research approach involving not only academics, but public groups and citizens with lived experiences as well.

• Habits
• Identity
• Body Image
• Theory Development
• Health Behaviour Promotion 
• Community Assets and Resiliency
• Methodological Assessment
• Intervention Design and Testing
• Open Science Practices and Multiverse Analyses