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Kimberly More

Dr

  • School of Psychology & Neuroscience, Westburn Lane, St Andrews, Fife, KY16 9JP, UK

Personal profile

Research overview

Dr. Kimberly R. More is a Health and Social Psychologist passionate about helping people engage with and maintain health-promoting behaviours. Her research explores how individuals can adopt and sustain behaviours such as taking medications as prescribed, eating more plant-based foods, being physically active, and spending time in green and blue spaces. She approaches health through a biopsychosocial lens, recognising that behaviours are shaped not only by personal circumstances and choices but also by the communities and social environments around us.

At the individual level, Dr. More investigates the psychological factors that support or hinder healthy behaviours, including body image, identity, habits, and motivation. She also examines how social influences, such as norms, group identity, and community assets, affect the way people live healthier lives. Her work bridges social and health psychology to explore the intersection of individual and social factors in shaping health behaviour, from initial engagement to long-term maintenance.

Dr. More employs a wide range of research methods, including observational studies, randomised controlled trials, and fully factorial intervention designs with longitudinal follow-ups. She also works directly with communities using co-design approaches to ensure that interventions are practical, effective, and tailored to real-world needs.

Research interests

  • Habits
  • Identity
  • Body Image
  • Theory Development
  • Health Behaviour Promotion 
  • Community Assets 
  • Methodological Assessment
  • Intervention Design and Testing
  • Open Science Practices and Multiverse Analyses

Education/Academic qualification

Fellow, Fellow of Higher Education Academy, Advance HE

Award Date: 11 Dec 2025

Doctor of Social Science, Distinguishing initiation from maintenance in the integrated behavior change model, Iowa State University

Award Date: 30 Jun 2020

Certificate in Quantitative Psychology, Iowa State University

Award Date: 30 Jun 2020

Master of Science, Evaluating the potential roles of body dissatisfaction in exercise avoidance, Iowa State University

Award Date: 30 May 2017

Bachelor of Arts, The influence of print and televised media on attitudes and beliefs about suicide, University of British Columbia

Award Date: 1 Jun 2014

External positions

Lecturer, University of Bath

1 Jan 2024 → 31 Aug 2025

Lecturer, University of Dundee

1 Aug 2020 → 31 Dec 2023

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  1. SDG 3 - Good Health and Well-being
    SDG 3 Good Health and Well-being
  2. SDG 5 - Gender Equality
    SDG 5 Gender Equality
  3. SDG 10 - Reduced Inequalities
    SDG 10 Reduced Inequalities
  4. SDG 13 - Climate Action
    SDG 13 Climate Action

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Collaborations and top research areas from the last five years

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