Graeme McLean - Research output - University of St Andrews Research Portal

Phone+44 (0)1334 46
Emailgjm29st-andrews.acuk

KY16 9AL
United Kingdom

Accepting Postgraduate Research Students

28 Article
24 Paper
4 Other contribution
3 Chapter
More

1 results

Filter

2024
Exploring the role of automated touchpoints in B2B customer journeys: 13th SERVSIG Conference
Lehto, S., Alexander, M., McLean, G. & Jaakkola, E., 8 Jun 2024.
Research output: Contribution to conference › Abstract › peer-review