Research output per year
Research output per year
KY16 9RJ
United Kingdom
David joined St Andrews in August 2017 in the area of marketing, having previously worked at Aberystwyth University and Charles Sturt University. His PhD thesis was an examination of emotional and cognitive trust in SME relationships, which was undertaken after a period in industry. After completing his PhD David has been part of teams which have won best paper awards at the British Academy of Management, Academy of Marketing and Australia New Zealand Marketing conferences. He has also received various grants, including one from the Arts Humanities Research Council.
David's research is focused in the non-profit and services marketing theoretical areas, with specific interest in cultural value and volunteering. David uses marketing research methods and theory to work with people from a range of academic backgrounds. Within the School of Management his research is aligned to the Organisations and Society thematic group.
Marketing; quantitative; consumer behaviour
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Li, A. (Creator), Dowell, D. J. (Supervisor) & Wishart, L. J. (Supervisor), University of St Andrews, 26 Feb 2028
DOI: 10.17630/f42aba52-e0b6-49f2-89e2-235553cee18b, https://doi.org/10.17630/sta/793
Dataset: Thesis dataset