Personal profile
Biography
David joined St Andrews in August 2017 in the area of marketing, having previously worked at Aberystwyth University and Charles Sturt University. His PhD thesis was an examination of emotional and cognitive trust in SME relationships, which was undertaken after a period in industry. After completing his PhD David has been part of teams which have won best paper awards at the British Academy of Management, Academy of Marketing and Australia New Zealand Marketing conferences. He has also received various grants, including one from the Arts Humanities Research Council.
Research overview
David's research is focused in the non-profit and services marketing theoretical areas, with specific interest in cultural value and volunteering. David uses marketing research methods and theory to work with people from a range of academic backgrounds. Within the School of Management his research is aligned to the Organisations and Society thematic group.
Profile Keywords
Marketing; quantitative; consumer behaviour
Teaching activity
- MN4211 International Marketing
- MN5471 Marketing: Principles and Practice
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 2 Zero Hunger
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SDG 8 Decent Work and Economic Growth
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SDG 10 Reduced Inequalities
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SDG 12 Responsible Consumption and Production
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SDG 15 Life on Land
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SDG 16 Peace, Justice and Strong Institutions
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Collaborations and top research areas from the last five years
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Artificial Intelligence (AI) in rural business: the drivers and effects on AI adoption in rural SMEs
Dowell, D., Bowen, R. & Morris, W., 3 Mar 2026, In: Journal of Rural Studies. 123, 104104.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Emotional labour and burnout among police officers
Hopkins, B., Dowell, D. & Flitton, J., 30 Jun 2023, In: Policing. 46, 3, p. 477-489 13 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Hospitality SMEs and the circular economy: strategies and practice post-Covid
Bowen, R., Dowell, D. & Morris, W., 16 Feb 2023, (E-pub ahead of print) In: British Food Journal. Ahead of printResearch output: Contribution to journal › Article › peer-review
Open AccessFile -
Recruitment and retention in not-for-profit organisations: tailored strategies for younger and older volunteers
Hopkins, B. & Dowell, D., 1 Mar 2022, In: Employee Relations. 44, 1, p. 259-273 15 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Experiential marketing of an underground tourist attraction
Garrod, B. & Dowell, D., 9 Aug 2020, In: Tourism and Hospitality. 1, 1, p. 1-19 19 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile
Datasets
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Data Underpinning Anqi Li's thesis
Li, A. (Creator), Dowell, D. J. (Supervisor) & Wishart, L. J. (Supervisor), University of St Andrews, 26 Feb 2028
DOI: 10.17630/f42aba52-e0b6-49f2-89e2-235553cee18b, https://doi.org/10.17630/sta/793
Dataset: Thesis dataset
Activities
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Futures of accumulation in the art market: introducing ‘accumulative devices’
Roscoe, P. (Speaker), Lee, B. (Speaker) & Dowell, D. (Speaker)
23 Jun 0001Activity: Talk or presentation types › Public lecture/debate/seminar