Understanding and Neutralizing the Expense Prediction Bias (dataset)

Marcel Lukas (Creator)

Dataset

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2022
Understanding and neutralizing the expense prediction bias: the role of accessibility, typicality, and skewness
Howard, R. C., Hardisty, D. J., Sussman, A. B. & Lukas, M., 1 Apr 2022, In: Journal of Marketing Research. 59, 2, p. 435-452 18 p.
Research output: Contribution to journal › Article › peer-review

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