Survey data of greenspace users' preference scores for planted urban meadows and demographic data, Bedford and Luton, UK, 2014

The data comprise outcomes from questionnaire surveys conducted with greenspace users on their perceptions of experimentally manipulated urban meadows (varying levels of diversity and vegetation height of sown wildflower meadows), and associated socio-economic data of respondents to the questionnaire surveys. The experimental meadows were located in Bedford and Luton. Data was collected by the data authors, and participants gave informed consent before completing the questionnaires. The work was initially completed under the Fragments, functions and flows NERC BESS project in 2014. The scaling of biodiversity and ecosystem services in urban ecosystems was funded by grant NE/J015369/1 from the Biodiversity and Ecosystem Service Sustainability (BESS) programme. Subsequent analysis was carried out under the NERC grant ‘Location, Configuration, Distribution: the Role of Landscape Pattern and Diversity in Ecosystem Services’ (NE/K015508/1).,Data were collected under the Fragments, functions and flows NERC BESS project in 2014. Members of the public visiting the meadows were asked a series of questions which were recorded on a questionnaire. The responses were transposed into an Excel spreadsheet. Questionnaire responses were checked on data entry. Answers not matching the categorical options were excluded. Data were exported as a comma separated value file for deposit into the EIDC.,