Data underpinning - Differentiation of online text-based advertising and the effect on users' click behavior

Jason Jacques (Creator)
Mark Perry (Creator)
Per Ola Kristensson (Creator)

School of Computer Science

Dataset

1 Article

1 results

2015
Differentiation of online text-based advertising and the effect on users' click behavior
Jacques, J. T., Perry, M. & Kristensson, P. O., 10 May 2015, In: Computers in Human Behavior. 50, p. 535-543 9 p.
Research output: Contribution to journal › Article › peer-review