Data underpinning - Differentiation of online text-based advertising and the effect on users' click behavior

Jason Tarl Jacques (Creator)
Mark Perry (Creator)
Per Ola Kristensson (Creator)

School of Computer Science

Dataset

Date made available	17 Apr 2015
Publisher	University of Cambridge

Contact

[email protected]

Access Dataset

https://www.repository.cam.ac.uk/handle/1810/247391

1 Article

Differentiation of online text-based advertising and the effect on users' click behavior
Jacques, J. T., Perry, M. & Kristensson, P. O., 10 May 2015, In: Computers in Human Behavior. 50, p. 535-543 9 p.
Research output: Contribution to journal › Article › peer-review
10 Citations (Scopus)

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