Viral - Photography in the Age of Social Media

Activity: Participating in or organising an event typesParticipation in or organising a conference


From Ebola to social media, internet memes, and online videos, what "goes viral" has come to underscore the potentials and dangers of our interconnected world. Both vital and lethal, all things viral are the subject of this new collaboration between United Photo Industries and CRASSH.

Shared, tweeted, liked, appropriated, manipulated: photography and short-form videos have become the undisputed visual language of our generation, a powerful communication tool at a time of shortening attention spans and simmering visual saturation. No longer able to imagine (or care to remember) a time unmediated by the social/digital experience, we have willingly surrendered our understanding of the world to the filtered collective-consciousness of the feed. In the words of conceptual artist Joan Foncuberta, "Images don't represent the world any longer - images compose the world".
Period9 Feb 201513 Mar 2015
Event typeExhibition
LocationCambridge, United KingdomShow on map