‘Scare, care or big bears’ - what works when we are trying to convey health messages in advertising?

Activity: Talk or presentation types › Invited talk

Description

Keynote presentation on invitation by the President to the British Association for the Study of Community Dentistry
Period24 May 2019
Held atBritish Association for the Study of Community Dentistry, United Kingdom
Degree of RecognitionNational

Keywords

  • images
  • persuasion
  • behaviour change
  • disgust
  • fear

Documents & Links