Experiential Marketing: Bridging the Gap Between Value Creation to Customers and Value Capture by Firms

    Activity: Examination typesExternal supervision

    Description

    Successful defence of PhD thesis viva - João Paixão
    PeriodDec 2020
    Examination held at
    • Instituto Universitário de Lisboa (ISCTE-IUL)
    Degree of RecognitionInternational